Advertising Campaign
During the Fall 2016 semester, I worked with a team to develop a creative advertising campaign for The Pop Shoppe, a popular Canadian soda brand. The campaign was centered around the idea of "thinking outside the can" - linking the uniqueness of the brand's glass bottles with the target audience's desire to stand out and try new things.
My group worked collaboratively on each piece; however my strongest individual contributions were towards the creative strategy, print advertisements, TV commercial script, and out-of-home ad. I was also responsible for creating the comprehensive booklet which showcased our campaign to the client. Below are links to the booklet, radio commercial, TV commercial and viral video.
My group worked collaboratively on each piece; however my strongest individual contributions were towards the creative strategy, print advertisements, TV commercial script, and out-of-home ad. I was also responsible for creating the comprehensive booklet which showcased our campaign to the client. Below are links to the booklet, radio commercial, TV commercial and viral video.
Radio Commercial
TV Commercial
Viral Video
